PIXACORE FORMERLY INTSTRUX

BRAND EXPERTS WITH
A DIGITAL CORE

We are an independent full-service
agency with more than a decade of
creating experiences that fuel results

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FULL-SERVICE WITH
A PERSONAL TOUCH

Our nimble, independent model proves you can
expect strategic thinking, engaging experiences
and measurable results all from one partner.

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LEARN ABOUT VIRTUAL
& AUGMENTED REALITIES

Download whitepapers, and see
why PIXACORE is a leading agency
for VR/AR in healthcare

SERVICES

OUR FULL-SERVICE CAPABILITIES ALLOW US TO TACKLE TODAY'S MOST COMPLEX BUSINESS CHALLENGES WITH MULTI-FACETED SOLUTIONS

STRATEGY & PLANNING

Positioning

Strategic and Tactical Planning

Qualitative/Quantitative Research

Industry Analysis

Personal, Non-Personal

Measurement Planning

CREATIVE

Brand Identity

Creative & Medical Writing

UI, UX Design

Digital and Print Campaigns

3D Animation, Video Editing & Production

MULTI-CHANNEL

Web, Mobile, Social

Sales Force

Print, Broadcast

Tradeshows, Live Events

Peer-to-Peer

TECHNOLOGY & INNOVATION

Web & Mobile

CLM/CRM

Training & eLearning

Emerging Technologies

Research & Development

ENGAGEMENT & ANALYTICS

Personal & Non-Personal Strategy

SEO / SEM / Competitive Intelligence

Media Optimization

Email, Media, CRM

Analytics & Reporting

TRAINING AND ELEARNING

Instructional Design

eLearning

Mobile Learning

Role-Play Technology

Sales Conference

Sales Communities

CERTIFIED PARTNER

CLIENTS

LEADERSHIP

SANJIV
MODY

CEO

Sanjiv is a 25-year veteran of the interactive industry. His leadership, experience, insights, vision, and innovative approach help his clients, partners, and employees realize measurable success. His expertise is providing tailored strategy and impactful solutions while accounting for success factors like business objectives, technology landscape, audience, and stakeholders. He has steered large organizations and multi-billion dollar brands to achieve greater efficiency and profitability by embracing and adapting technology to fit their needs.

DHAVAL
PARIKH

EXECUTIVE VP

Dhaval exhibits an entrepreneurial talent for quickly seeing through the noise to form solutions. He has partnered with clients across several industries for over 13 years providing business consulting, brand strategy, and digital guidance. At PIXACORE, Dhaval effectively drives innovation across the organization and for our clients. In collaborating with account, technology, and creative teams, Dhaval challenges the status quo to drive excellence. Dhaval assures with his finance acumen and partnership approach that both PIXACORE and its clients are grounded in making decisions that are measurable and actionable.

BEN
VOSS

TECHNOLOGY

As the chief architect for all things interactive, Ben combines his technical prowess, passion for new technology, and competitive drive to create solutions that are truly leading and cutting edge. From pushing the interactive envelope for live events to defining mobile best practices, Ben skillfully guides PIXACORE and its clients through market noise to create practical, effective, and innovative solutions.

ANDY
BOND

STRATEGY

Andy is an insights-driven marketing strategist dedicated to helping companies build brands and deliver differentiated, multichannel customer experiences. He has served 13+ years on leadership teams of healthcare-focused marketing agencies—both independent digital agencies and traditional agency networks—where he's headed up strategy, media, and analytics groups. A digital health veteran, Andy has helped top brands in pharma, biotech, devices & diagnostics, and consumer wellness navigate a fascinating and rapid convergence of healthcare, communications, and technology. He understands how patient and physician behavior is changing in an increasingly connected world and what this means for healthcare marketers looking to drive tangible results for their brands.

NICOLE
BAMBA, MD

MEDICAL

Nicole Bamba brings a solid academic pedigree and strong scientific and medical background to PIXACORE. Prior to entering medical communications, Nicole received her medical degree from the University of Chicago Pritzker School of Medicine, where she was awarded “The Departmental Award for Outstanding Performance in the General Field of Neurology.” She then pursued her residency at the University of Massachusetts School of Medicine in neurology. Nicole has worked as a medical director at both large and small agencies, across a wide range of indications and brands. She believes that medical accuracy can always enhance strategic objectives while furthering client goals.

THOM
GRAVES

CREATIVE, ART

Thom brings an in-depth experience of bringing scientific and creative processes to life and is able to provide superior advice. He works closely with clients and the internal team always with a clear objective—to bring products and services through all stages of a project. Thom manages all aspects and phases of creative production for the studio and leads a diverse team of designers, writers, and artists in strategic and creative development. His passion is collaborating with clients to transform ideas and needs into an innovative, engaging, and dynamic visual or experience.

CATHY
BECKER FENSTER, MS

CREATIVE, COPY

With a master’s degree in epidemiology and over 20 years in healthcare communications, Cathy offers a rare blend of in-depth scientific knowledge, outstanding creativity, and strategic acumen. Cathy has acquired more than a decade of experience leading copy and creative departments for major network agencies. Over the course of her career, she has worked in virtually every therapeutic category across provider, patient, and payer audiences. Cathy is a master storyteller, adept at transforming information into compelling narratives. Whether you’ve got a cutting-edge product with a complicated MOA, or an established brand with a complex market challenge, Cathy is well-prepared to write its success story.

ANISHA
MODY

FINANCE

Anisha has been PIXACORE’s Senior Vice President of Finance for over 7 years. Her past experience includes companies such as Zurich Reinsurance, Steinway Piano and Son’s & Adecco. Anisha overlooks the overall performance and financial analysis of PIXACORE, while mitigating legal and economic risks. She also is in charge of human resources, property management, funding, insurance, retirement planning, and banking relationships. Anisha plays an integral part in the senior leadership team and participates in the functional decision-making progress necessary for the successful attainment of PIXACORE’s operational and financial goals.

ANNA
CHOI

PRODUCTION

As a producer, project manager, and director, Anna oversees all stages of integrated production, from idea conception through post-delivery. Well-versed in campaign and portfolio management, user experience, multi-channel marketing, media & analytics, and film, she effectively works with all teams to produce and ensure successful delivery and results. Recognizing every challenge as an opportunity to identity a solution while pushing the limits of creativity and innovation, Anna always finds a way.

JAY
SHINO

DIGITAL MARKETING

Jay is a passionate, results-oriented marketing leader with over 18 years of experience, recognized for building top-tier direct-to-consumer acquisition and retention strategies that deliver bottom-line revenue through innovative digital campaigns, hands-on tactical execution, and data-driven marketing optimizations. Further, Jay implements digital marketing strategies and tactics for PIXACORE with a focus on driving brand awareness to both patient and healthcare provider segments by leveraging paid search, display marketing, social media, and email communication. Jay’s firm understanding of FDA regulations allows him to develop innovative campaigns that drive business to meet his client’s brand goals.

CONTACT

15 WEST 39TH STREET 13TH FLOOR
NEW YORK, NY 10018
P. 646.688.2782

THAKKAR TOWER TULSIWADI RTO
MUMBAI 400034 INDIATH